Food Made Good HK (FMG HK) is a chapter of the UK’s Sustainable Restaurant Association (SRA) whose joint mission is to scale sustainable operations in the foodservice sector in order to support a sustainable food system. Engaging diners with sustainability is essential for the sector to become resilient, and for us to reach our mission to normalise sustainable operations. In order to support FMG HK in doing its work, research was carried out to better understand how engaged consumers were on food sustainability. Understanding consumer attitudes and behaviours can help both the foodservice sector and FMG HK target its work. Our results are fascinating and we hope they can support you to create buy-in in your establishment for more sustainable practices.