By Jade Chen
For Janvi, sustainability is a balance between meeting our current needs without compromising our future. This means providing solutions that don’t disrupt today’s flow of resources — which is what Janvi is doing through The Superganic Co.
Founded in 2017, The Superganic Co was born when Janvi noticed Hong Kong’s over-reliance on plastic. “When going to a bar or restaurant, I saw drinks being served with plastic or paper straws. We all know that single-use plastic is extremely damaging to the environment, and Hong Kong uses it way too much. Yet paper straws are no better! They get soggy halfway through the drink and need to be replaced – creating more waste and added cost”.
Corn starch straw last long in your drink, look and feel just like regular plastic, but they are 100% biodegradable and compostable.
The Superganic Co aims to close the production loop. Unlike plastic, which is produced and then thrown away, The Superganic Co’s products adopt a circular economy model, giving raw materials that would otherwise be wasted a second life. One such material is sugarcane bagasse, a by-product of the sugarcane industry. By using this material in sauce cups, food containers, straws and more, The Superganic Co provides a non-toxic and biodegradable packaging alternative. In addition to being beautifully designed, functional and sturdy, the products are also very hygienic and (of course) eco-friendly.
The food containers are plastic-free, made from reclaimed and rapidly renewable sugarcane pulp are 100% biodegradable, compostable and sustainable.
Sweet and sour
Custom printed ice creams cups, sauce cups and the bagasse food box are available
To reach businesses who have yet to come on board, Janvi attends meetings herself, showcasing The Superganic Co’s products and handing out samples for them to try out. “We want to be able to offer our products at a more competitive price; we don’t want them to be luxury items, because sustainability shouldn’t be a luxury item— it’s an essential item.”
Kraft paper bowls offer strong and resistant packaging options and clean presentation
Bigger fish to fry
Sugarcane straws made from the leftover fibres of sugarcane are a safe and an eco-friendly single-use alternative to plastic straws.
2023 and beyond
As 2023 nears, The Superganic Co is looking to expand its reach. Currently in the process of opening a branch in India, it’s also exploring the Dubai market. “We want to take it beyond the Hong Kong market. Why? Because sustainability isn’t just a Hong Kong issue; it’s a world issue”.