our team

Come meet the team

the Hong Kong Team 


Heidi Spurrell


As CEO of Food Made Good HK, and with a diverse background in marketing, analysis, food retail, restaurants and food related NGOs, she looks forward to supporting the F&B sector on their sustainability journey and accelerating the pace of change in the HK. Heidi has previously lived and worked in London, Hong Kong, Tokyo, Rome, Amsterdam and Boston, in a wide variety of international organisations including British Council, and Forum for the Future, and has a Masters in Food Policy from City University London and a Post Graduate Diploma in Research Methods from University College London (UCL).

Under Heidi’s leadership Food Made Good HK are proud semi-finalists of the Rockefeller Foundation Food Systems Vision Award for a sustainable food system. Of 1300+ applicants, we are 1 of 79 semi-finalists! 


Elisa Wong

Originally from corporate marketing, Elisa has been in various industries, including advertising, airlines, eCommerce and food & beverage. She has a bachelor of business degree from The Hong Kong University of Science and Technology. Having first-hand experience working on local farms and with volunteers in food sustainability, she believes strongly in local sourcing and strengthening awareness on lowering people’s carbon footprint.


Barney Smyth

Barney has been working in the foodservice sector since 2013. He started his career with the Sustainable Restaurant Association in London, working as an account manager to support their members and deliver bespoke support. He then moved to the Fairtrade Foundation, to manage strategic partnerships with businesses to improve their ethical sourcing practices and understand their impact. Barney has a Masters degree from the University of Exeter.


Katie Tang

Katie is a charismatic and outgoing individual who has been successful on achieving her goals with curiosity (that drives her to learn every day), “can do” attitude and entrepreneurial spirit. Her mission statement is to fulfill people’s lives through genuine personal touch and efficient services.

She specialises in business management, account management, marketing, public relations, events management and new media with 12 years of experience in hospitality industry and business consultancy driving million dollar projects. She has previously been at companies such as Food Panda and Classified Group.

Katie is also a green activist and has been involved in eco-friendly and sustainability projects personally and professionally.


Kristine Nudds

Kristine has been working with the foodservice sector in Hong Kong since 2012, helping to create awareness and opportunity in driving environmental and social change. Kristine brings a comprehensive knowledge of ethical practices through her earlier work in London, where she was founder of boutique PR and communications agency, Feel Good PR, specializing in supporting ethical businesses in the UK.

Kristine applies a creative and collaborative approach in order to help build long-term environmentally and socially responsible initiatives for businesses in HK, in order that they can help educate and influence their stakeholders, give back to the community and reduce their impact on the planet at the same time!


Tara Alderson

With a PhD in Sustainable Food Systems, Tara brings a unique academic perspective to Food Made Good Hong Kong. Specifically, her thesis focused on how intermediate markets such as restaurants can pave the way to a more sustainable food system in Hong Kong. She’s a natural fit! Tara also has a bachelor’s degree in Environmental Studies from Canada, has experience as an Environmental Consultant at Ove Arup & Partners HK and has lived in Hong Kong since 2008. She also runs The Bali Box, a quarterly eco-subscription with natural and plastic free products from Bali. 


Chloe Taylor

Prior to joining Food Made Good Hong Kong as a Consultant, Chloe was Chief Executive Officer for the British Chamber of Commerce in Myanmar, where she led the organisation in engaging UK and local businesses on investment and representing their interests and needs to government. Chloe has also worked for the British Chamber in the Philippines, as well as the London Chamber of Commerce in the UK. She has over ten years of corporate experience with specific expertise in Membership organisations and Professional Associations in the UK and overseas, across the public, private and not-for-profit sectors. Chloe is a Masters Graduate in Public Policy from Kings College London.


Vinee Kapoor

Vinee is passionate about sustainability. She believes there is a dire need to increase not just environmentalism, but also social equity and economic development, without compromising the ability of future generations to meet their needs. To contribute to her share to this cause, she wants to develop & strengthen awareness about sustainability among people – especially those who live in mega cities like Hong Kong. She is responsible for implementing meaningful projects aimed at benefiting the food community, focusing on enhancing knowledge about sustainable food ideas, strategies & solutions. Vinee has a Masters in Economics from Delhi School Of Economics, India and has worked in India, USA, & Hong Kong.



Giles Gibbons

Inspired by his mother (Restauranteur, teacher, chef), food has played a fundamental part of Giles’ life. This culminated in opening The Good Cook, in 1998, the first ‘social’ restaurant in the UK. This operated alongside the consulting business Giles founded, Good Business, working for some of the world’s largest food businesses in helping them on their sustainability journey. These experiences highlighted the challenge around sustainability in the food service sector and so together with fellow founders, the idea of a sustainability association for restaurants was born.


Mark Sainsbury

Hospitality industry veteran, Mark Sainsbury has worked in restaurants and hotels in London for 25 years. He opened the multi award winning Moro restaurant, alongside Sam and Sam Clark in 1997. In 2004 Mark opened his first hotel, the 59-room Zetter Hotel with his partner Michael Benyan. The Group then went on to open Bistrot Bruno Loubet, The Zetter Townhouse Clerkenwell, Grain Store restaurant and in 2015 The Zetter Townhouse Marylebone. Mark co-founded the Sustainable Restaurant Association and serves as a trustee on his own charitable trust the Mark Leonard Trust, the Ashden Awards for Sustainable Energy and the Linbury Trusts.


Andrew Stephen

Andrew Stephen is CEO of the Sustainable Restaurant Association SRA. Before joining the SRA, Andrew worked with 2degrees, on supplier programmes with large scale organisations like Bord Bia, Asda and Unilever. He’s been involved in opening up the sustainability conversation to new audiences and markets in a range of other roles in film production, advertising agencies and social enterprises. He has an MSc in Business Strategy and the Environment as well as an obsession with good food.


Simon Heppner

After an early career managing restaurants in London, Simon became involved in offshore and remote location facilities management, deploying accommodation vessels to East Timor for the UN in 1999 and to West Africa for Total and Agip. Simon took responsibility for the increasingly demanding sustainability requirements under these contracts before joining Good Business, Europe’s leading corporate responsibility consultancy, in 2006 to pursue this aspect full time and co-founding the Sustainable Restaurant Association in 2010. Simon is a resident judge for the Mercury awards, chair of the advisory board for Unpackaged and a non-executive director for Farm Wilder and lives in Stroud with an unruly menagerie of children and animals.


Isabel Terry

Isabel joined The Sustainable Restaurant Association in 2016 having worked as a Sustainability Consultant for Anthesis Consulting Group previously. She has advised clients including Tesco, Nestle, IHG and WRAP on a range of matters from helping to set publicly stated sustainability targets to effective communication of CSR strategies. Whilst at the SRA Isabel has worked with many international businesses including restaurants, hotel groups and transport services across Europe, America and Asia to identify appropriate sustainability standards in line with differing markets. In 2018 she joined the new team at Food Made Good global to support the international expansion. Isabel has recently completed a masters in Sustainable Development from London SOAS University.


Nell Armitage

Having recently completed an MSc in Food Policy, Nell’s dissertation focused on the sustainability of alternative meat sources and wild game in the UK. She has previously worked at the Food Foundation, the National Literacy Trust and family members club Maggie & Rose gaining experience in tech and project management. Nell joined the Sustainable Restaurant Association at the beginning of 2018 to help support delivery of the SRA’s programmes including Food Made Good.


Want to work with us? Or be a partner? Get in touch and tell us where your sustainability passions lie.