With a growing abundance of academic reports and scientific studies on the impact of the food systems on our planet, it can sometimes be difficult to pick out what actually needs to be done to improve the situation. Not the case in the latest report from The Behavioural Insights Team, ‘A menu for change’. The report looks at the role of behavioural science in helping us switch to more sustainable diets and offers up some clear and relatively straight forward actions, for governments, industry and civil society. It highlights the need to make sustainable food appealing, normal and easy. Three aspirations that we can definitely get on board with in the often complex world of sustainability.
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